This insightful article is significant both, for what it states and for who it is written by. The Author, George Salisbury, is a Managing Consultant for Detecom (part of the Deutsche Telecom family) and is in charge of the "technology Strategy" Group. He prefaces his insightful article with the statement, "The multi-faceted developments with telecommunications are leading to an increasing number of players entering the market who intend to use these developments to attack the traditional providers' market share with new business models. It is with the backdrop of this increased competition that this article attempts to assess the traditional telecommnications service provders' chances and to identify ways in which the telcos of the future can hold on to their position at the front of the field."