This Reason Foundation study written by Jerry Ellig, former deputy director and acting director of the Federal Trade Commission's Office of Policy Planning, outlines seven key factors that municipal officials should fully address before moving forward with plans for municipal broadband and Wi-Fi to ensure that the projects are technologically and financially viable. The study also cautions city officials to beware of "geeks bearing gifts," suggesting that companies like EarthLink and Google are interested in providing free Wi-Fi because the deals will give them rights-of-way and valuable access to public infrastructure like light and telephone poles. This worthy study is seriously weakened by its failure to undertake any examination of the state-sustained 'vertical integration' of the current telecoms/cable sectors and, in our view, wrongly concludes, that the current competition between 'service providers' is evidence of a successful free market.