It is now several years ago that I first heard Peter Cochrane (member of the Foundation’s Council of Reference) make reference to C2B ….the potential for “consumer-to-business” services.   Interestingly, during the dot.com boom, there was talk aplenty about “B2C” and “B2B” but nobody, as far as I can recall, talked about C2B - that is to say “individual end users” at the periphery of the net, developing and providing services for “corporates” at the center.  At the time, he illustrated the argument with the legendry cult movie, “405”  - made by a couple of Californian teenagers.  “Why” argued Peter “would anyone want to pay through the nose for a Madison Avenue advertising  agency to make your TV commercial, with talent like this available?”...