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Free-Loading, Down-Loading …what’s the difference?

by Malcolm Matson posted at 2006-04-11 16:14

Today’s the day when broadband access became FREE!    Yes – FREE!!! 

Quite a joke really – it’s not broadband (in the proper use of the world i.e. 2 Mbit/s both ways) and it’s certainly not FREE.  But that’s what the clever marketing guys and gals at The Carphone Warehouse in the UK have come up with.   “Free Broadband … forever”.  And this magnificent ‘free’ offer only costs a UK consumer £20.99 a month.   You can’t get much ‘free-er’ than this in this days of high living costs!   It’s like taxis promoting themselves by offering “free petrol”.  Everything is ‘free’ if you pay for it as part of something else.  ...

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